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The Challenge
For Asia Tech x Singapore, Informa needed content that could build anticipation before the event and maintain momentum throughout it. The challenge was to capture the scale, innovation and global reach of ATxSG while keeping both attendees and online audiences engaged across the week.
The Approach
We built a content operation around the event, beginning with a promotional trailer before moving on-site to capture keynote sessions, exhibitors, industry leaders and the energy of the exhibition floor. With production and editing happening live, daily wrap films and social-first interviews moved from capture to audience within hours.
The Impact
ATxSG became a continuous stream of content rather than a single event moment. The trailer supported the pre-event campaign, while daily wraps and people-led interviews gave Informa fresh content throughout the event, showcasing the technologies, companies and conversations shaping the week.
The Business Outcome
The campaign supported ATxSG’s marketing before and throughout the event, extending its reach beyond the venue and giving Informa a bank of high-quality content for future promotion. The work reinforced ATxSG’s position as one of Asia’s leading technology events while expanding Dojo’s international event partnership with Informa.