Billion Dollar Boy partnered with Dojo to deliver a global campaign for Candy Crush All Stars, designed to build excitement around the competition and encourage players to take part. Featuring John Cena and creator Frankie LaPenna, the campaign needed to deliver high production value while managing complex talent requirements, a changing shoot location, and an exceptionally tight production timeline.

Working closely with the agency, we coordinated a fast-moving international production that balanced ambitious creative with complex logistics. From sourcing local crews and managing SAG requirements to delivering a large-scale commercial featuring high-profile talent, we ensured every element came together seamlessly while bringing the campaign’s energetic, playful concept to life.

The finished campaign combined celebrity talent, humour and social-first storytelling to create highly engaging content that captured the excitement of the Candy Crush All Stars competition. Designed for digital channels and paid media, the films gave the campaign broad appeal while encouraging audiences to engage with the competition and the brand.

The campaign launched across social media and digital platforms as part of Candy Crush’s global marketing activity, generating significant online attention and press coverage. Featuring recognisable talent and premium production values, the content helped raise awareness of the competition, increase player engagement and reinforce Candy Crush’s position as one of the world’s leading mobile games.