Metia approached Dojo to create a campaign for Dell Technologies that would introduce its new curved display to a US audience. The objective was to demonstrate how the product simplifies workplace collaboration through a memorable, story-led campaign that would stand out in a crowded technology market.

Working from Metia’s creative concept, we brought the campaign to life through cinematic production, strong comedic performances and carefully selected locations. Every creative decision was focused on making the product benefits feel relatable, using humour and everyday workplace scenarios to show how the curved display removes common technical frustrations while keeping the product at the centre of the story.

The finished campaign transformed a product demonstration into an engaging commercial that felt entertaining as well as informative. Rather than relying on technical specifications, the film communicated the product’s value through storytelling, giving Dell Technologies a memorable campaign that resonated with its target audience.

The campaign was delivered as part of Dell Technologies’ wider digital marketing activity, providing a premium commercial that showcased the new curved display in an accessible and engaging way. The film reinforced Dell Technologies’ reputation for intuitive workplace technology while giving the brand a versatile asset for use across paid and organic channels.