As part of Enterprise Nation’s Channel 4 competition, Hello Skin wanted to introduce its skincare range to a wider audience while communicating the brand’s playful personality and commitment to sustainable beauty. The campaign needed to stand out in a competitive market by creating an advert that felt both memorable and relatable to its target audience.

Working closely with the founder, we developed a creative concept inspired by nostalgic 90s aesthetics, combining humour, friendship and everyday skincare routines into a distinctive brand story. Alongside the playful narrative, we highlighted the product’s sustainability by showcasing its dissolvable eye masks, creating a campaign that balanced personality with product benefits.

The advert aired on Channel 4 before being adapted for social media, giving Hello Skin a suite of marketing assets that extended the campaign beyond television. The combination of broadcast and digital content helped maximise brand exposure while reinforcing the company’s identity across multiple platforms.

The campaign gave Hello Skin a distinctive brand launch that successfully introduced its products to a wider audience. By combining television advertising with social media content, the project strengthened brand awareness and provided the business with a versatile set of creative assets to support future marketing activity.