Specialist insurance is a category where every firm makes the same promise of trust, usually through the same promo film. Inigo, a London underwriter in high-risk lines, wanted to show what understanding risk really means without saying it to camera. With TW Creative, it signed three brand ambassadors whose lives look reckless from the outside: a wingsuit BASE jumper, a deep-sea freediver and a volcanologist. Our job was to bring the first of those partnerships to life.

We built the series around one idea: what looks like thrill-seeking is actually meticulous risk management. We spent a week in Switzerland with Tim Howell, one of the world's best-known wingsuit BASE jumpers. We filmed him at home with his wife, on practice jumps and on the hike to a 3,500-metre summit for the jump itself. Across three episodes on the kit, the science and the jump, the series reveals the preparation behind every exit, from mental conditioning and weather to route planning and kit checks.

The series was delivered as three episodes plus teasers and social cuts. It ran on YouTube as sponsored content rather than advertising, and Inigo is never discussed on screen. It drew a large audience and helped bring Tim's story to the national press, including BBC television interviews.

Inigo now owns a series that people choose to watch, and it says more about how the business thinks than any brand film could. Taking risk with discipline, rather than avoiding it, is exactly what a specialist underwriter does. Inigo earns that association by backing the story rather than narrating it.