Inigo wanted to create content that made high-risk insurance feel more distinctive, engaging and memorable. Through TW Creative, the opportunity was to connect the world of specialist insurance with the real-world risk assessment behind wingsuit jumping.

We produced a three-part mini-documentary following wingsuit jumper Tim Howell as he prepared for a high-risk mountain jump. By exploring the data, preparation and decision-making behind the jump, the series created a natural link between human risk and the intelligence behind Inigo’s insurance offering.

The content helped Inigo stand apart from traditional insurance marketing by turning a complex category into something exciting, human and story-led.

The series generated strong brand exposure across social and PR channels, helping Inigo reach audiences through content that felt more like a documentary than an insurance campaign.