Inigo wanted to showcase its annual Hackathon as more than an internal innovation event. The objective was to demonstrate how collaboration, creativity and fresh thinking are embedded within the company’s culture, while highlighting the way employees work together to develop new ideas that could shape the future of the business.

We embedded ourselves throughout the event, capturing the energy of the day as teams collaborated, developed ideas and presented their final concepts. Combining candid moments, interviews and dynamic event coverage, we created a fast-paced film that reflected the excitement, ambition and competitive spirit of the Hackathon while showcasing the people behind the innovation.

The film transformed an internal event into a compelling brand story that highlighted Inigo’s culture of innovation. By focusing on real employees and genuine collaboration, the content demonstrated how the business encourages creative thinking and empowers teams to develop new ideas that can make a lasting impact.

The finished film became a valuable communications asset that showcased Inigo’s innovative culture to both internal and external audiences. It reinforced the company’s reputation as a forward-thinking organisation while providing engaging content that celebrated its people and demonstrated a different side of the business beyond traditional insurance messaging.