.jpg)
The Challenge
For London Tech Week, Informa needed content to do more than document a 40,000-person event. It needed to drive the conversation while it was happening, keep attendance high across all three days and create value long after the doors closed.
The Approach
We built an embedded content operation around the event: capturing meaningful conversations with speakers, sponsors and exhibitors alongside the moments attracting attention across Olympia. With editors working live on-site, interviews, social-first content and daily films moved from event floor to audience within hours — all shaped around a consistent creative approach.
The Impact
London Tech Week became an always-on content engine rather than a three-day moment. Live content fuelled social channels throughout the event, while dedicated evergreen interviews gave Informa a bank of thought leadership to continue releasing as podcast and vodcast content throughout the year.
The Business Outcome
The campaign delivered record viewing and engagement across London Tech Week’s social content and, according to Informa’s team, significantly elevated the event’s brand. The partnership has since expanded beyond London, with Dojo commissioned to support Informa’s events internationally.