With just weeks to go before launch, the original creative route wasn’t landing and the campaign needed to be rethought quickly. Working alongside 160/90, we needed to develop an approach that could be delivered within a tight timeframe while still meeting the expectations and brand standards of both DP World and the McLaren Formula One Team.

Within 24 hours of receiving the brief, we redefined the execution around a studio-led concept that gave us greater creative control while keeping the production lean and fast-moving. By closely aligning the creative, locations and production with the agency team, we moved from brief to shoot in just days while building an approach that could work across multiple audiences.

Originally intended for internal use, the finished film gained significantly wider exposure when it was picked up and shared across McLaren’s own marketing channels. The campaign also delivered strong performance across paid social, extending the reach of the work beyond its original purpose and audience.

The project demonstrated how a streamlined production approach could deliver high-quality creative at speed without compromising the expectations of global brands. Its success led to follow-on work commissioned by the global marketing team and continued our ongoing collaboration with 160/90.