https://vimeo.com/1204193790?share=copy&fl=sv&fe=ci#t=0

We created a story centred around a busy professional, following her throughout the day to show how Oatsu makes healthy eating effortless, even with a packed schedule. By recreating multiple locations within a single house, we delivered a polished, lifestyle-driven campaign that maximised production value while staying within budget. The result was a relatable narrative that reflected the founder’s own inspiration for creating the brand.

The advert aired on Channel 4 before being adapted into a range of social media assets, giving Oatsu a cohesive campaign across both broadcast and digital platforms. By focusing on a familiar daily routine, the content helped audiences connect with the product and understand its benefits in a natural, engaging way.

Following the campaign, Oatsu experienced significant commercial growth, with Ocado sales increasing fourfold and performing more than 200% above target. The increased visibility also supported the brand’s expansion into Selfridges and helped secure additional investment, providing a strong platform for future product development and growth.