The Challenge
Onshape wanted to showcase one of its most exciting customers, Fauna Robotics, in a way that would stand out from a growing library of customer stories. The challenge wasn’t simply explaining CAD software—it was capturing the ambition, innovation and personality behind a company building the next generation of robotics.
The Approach
Rather than treating the robots as products, we treated them as characters. By blending documentary storytelling with dynamic visuals, we followed the journey from digital design to physical robot, showing how Onshape helps ambitious engineering teams turn ideas into reality. The creative approach was developed in pre-production, using visual parallels between CAD models and finished robots to reinforce the story without relying on technical explanations.
The Impact
The finished film became more than another customer testimonial. It gave Onshape a story that reflected the innovation behind its platform while showcasing one of the most exciting robotics companies in North America. The project also demonstrated that Dojo could deliver the same strategic storytelling at scale outside Europe, helping remove a production bottleneck for the wider marketing team.
The Business Outcome
Following the success of the film, Onshape expanded its partnership with Dojo, commissioning a further five customer stories across North America. The project also led to an introduction to sister company Arena Solutions, resulting in an additional three-film customer content programme. More importantly, it reinforced Dojo as a trusted global production partner, enabling Onshape to scale customer storytelling far beyond the capacity of its internal studio.
