Metia approached Dojo to create the launch film for a new renewable energy brand entering the market. As the company’s first major brand asset, the film needed to clearly communicate its purpose, establish a strong visual identity, and introduce the business in a way that would resonate with customers, partners and investors from day o

Drawing inspiration from the brand’s visual identity, we developed a conceptual film centred around themes of movement, progress and continuous change. Circular compositions, carefully selected visuals and cinematic motion created a cohesive narrative that reflected the company’s mission to accelerate the transition towards cleaner, more sustainable energy.

The finished film gave the new brand a distinctive launch asset that translated a complex proposition into an engaging visual story. Rather than relying on technical explanations, the film focused on creating an emotional connection with audiences while establishing a strong and memorable brand presence.

The launch film became a key part of Metia’s wider brand rollout, providing a premium asset that introduced the business across digital channels and marketing activity. It helped establish a clear brand identity from launch and supported the company’s early efforts to build awareness within the renewable energy sector.