As Parloa prepared for its next stage of growth, the team wanted a flagship customer story that would help open conversations within the insurance sector. The challenge wasn’t simply showcasing AI technology—it was building trust through the experience of a recognised enterprise customer.

Working closely with Parloa’s marketing, sales and customer success teams, we built the story around Barmenia’s transformation rather than the software itself. By securing buy-in from senior stakeholders on both sides, we captured a more cinematic narrative that followed the people behind the technology, creating a film that felt authentic, human and commercially relevant.

The finished film gave Parloa far more than a customer testimonial. It became a sector-specific proof point that demonstrated the real-world impact of its AI platform, helping sales teams engage insurance prospects with a story they could immediately relate to. At the same time, it established a creative benchmark for future customer success content across the business.

The success of the project led to an expanded partnership with Dojo, supporting customer storytelling across Germany and the United States, alongside product marketing and investment announcement campaigns. As Parloa has continued to scale through its Series D growth, customer storytelling has become an increasingly important part of its marketing strategy, with Dojo remaining a trusted creative partner helping bring those stories to life.