Pax8 logo
The Challenge
Pax8 partnered with Dojo to capture the launch of Pax8 Beyond, its inaugural European flagship event in Berlin. Building on an existing relationship producing customer stories, the objective was to create a premium event film that reflected the scale, energy, and ambition of the conference while supporting Pax8’s continued expansion across the European market. The film needed to generate excitement amongst customers and prospects while reinforcing the company’s growing presence outside the US.
The Approach
Working across three days with a seven-person crew of videographers, photographers, editors, and producers, we delivered live event coverage alongside photography, interviews, and social-first content. By working closely with Pax8’s European and US marketing teams, we captured the atmosphere, production quality, and key moments of the event, producing a high-impact highlight film that reflected the premium experience of Pax8 Beyond while delivering content across multiple channels throughout the event.
The Impact
The highlight film became a central marketing asset, supporting microsites, brand campaigns, and direct sales activity long after the event had finished. By capturing the scale and energy of Pax8 Beyond, the content helped reinforce the company’s European growth story while providing reusable assets that continued to drive engagement across multiple marketing channels.
The Business Outcome
The film became a key part of Pax8’s European marketing strategy, supporting sales conversations, strengthening brand awareness, and helping build momentum around its expanding presence across the region. As Pax8 continues to grow its European business and establish Pax8 Beyond as a flagship annual event, the content remains a valuable asset that continues to support the company’s long-term growth and market positioning.