Fresho wanted to move beyond the traditional customer testimonial. Instead of creating another software success story, they wanted a film that people would genuinely choose to watch—one that entertained first and sold second.

Instead of focusing solely on the software, we followed the journey of a single fish from supplier to plate. By connecting Fresho, Premier Fish and one of the UK’s best-known seafood restaurants into a single narrative, we transformed a customer story into a compelling short documentary.

The film gave Fresho a customer success story that felt human, memorable and highly shareable. Rather than explaining the platform through features, it demonstrated its value through the people, businesses and relationships it supports every day.

The film quickly became one of Fresho’s flagship customer stories, supporting both sales and marketing activity across the UK. It contributed to increased revenue within the featured account, improved conversion rates with similar businesses by 5%, and helped generate more than £50,000 in new ARR pipeline.