This film was created to support SumUp’s large-scale recruitment drive as the company looked to expand its field sales team by more than 1,000 people. By following one of SumUp’s field sales agents throughout their day, the objective was to give prospective candidates a genuine insight into life on the front line of the business, showcasing the entrepreneurial spirit, flexibility and career opportunities that define the role while highlighting the culture and values that make SumUp a unique place to build a career.

Filming across SumUp’s London and Berlin offices, we developed a recruitment campaign that focused on authentic employee experiences rather than scripted testimonials. By combining candid interviews, real customer interactions and cinematic day-in-the-life storytelling, the film captured the energy, collaboration and entrepreneurial mindset that define SumUp’s field sales team, giving prospective candidates an honest view of the role and the people behind it.

The campaign gave SumUp a premium employer branding asset that brought its recruitment messaging to life. By showcasing real employees and genuine customer interactions, the film helped potential candidates connect with the role on a personal level while reinforcing the company’s culture, values and commitment to supporting career development.

The film became a key asset within SumUp’s recruitment marketing, supporting its large-scale hiring campaign across digital channels and careers communications. By providing an authentic insight into life as a field sales agent, the content helped strengthen SumUp’s employer brand and supported the company’s ambition to grow its sales team at scale.